One mark, drawn properly, at a fixed price. Not a brand identity programme sold as one.
The price
EUR 280 for one finished logo.
- Fixed price
- EUR 280
For the whole project, not per hour or per draft. It does not grow unless you order an extra round.
- What it pays for
- One logo, from brief to final files
The brief, the first design, two rounds of changes, and the finished files listed below with the rights to them.
- Rounds of changes
- 2 included
Each extra round is EUR 90, agreed before it starts.
- Timeline
- About 2 weeks
- Payment
- EUR 112 to start, EUR 168 on delivery
A 40% deposit, and the balance when you receive the files.
What you actually receive
Five files and a page of rules.
Vector source
SVG
The editable original. Everything else is derived from it, and it is yours, so any designer can take it further without asking here.
Raster export
PNG 2048px
Transparent where the mark allows it, on an opaque ground where it does not. For anything that cannot take a vector.
Favicon set
16 / 32 / 192 px
Cropped tight to the mark before resizing, so the strokes stay thick relative to the icon canvas instead of turning to mush.
Apple touch icon
180px
Opaque ground, correct safe area, checked on a real home screen rather than in a mockup.
Colour variants
3 versions
Full colour, single colour for one-ink printing, and a knockout version for dark grounds.
Usage note
1 page
Clear space, minimum size, the approved colour values, and the four things not to do to the mark.
What is not in the price
Named now rather than discovered after the invoice.
The gap between “a logo” and “a brand” is where most disputes in this service start, so here is exactly where the line sits.
- No brand book
- A usage note is one page: clear space, minimum size, colour values, what not to do. A brand book is a document of thirty to eighty pages covering tone, photography direction, layout systems and applications. That is a different engagement and a different number.
- No naming
- The mark is drawn for the name you already have. Coming up with the name is a separate discipline with its own research and legal work attached.
- No stationery or packaging system
- Business cards, letterheads, signage, vehicle livery and packaging are applications of the mark, each with its own production constraints. None is included.
- No trademark search or filing
- Registrability is a legal question needing a search by an attorney in your classes and territories. It is not included, not offered, and not something a designer should be answering.
What is a revision round, exactly
Two rounds of changes are included. Here is what one round is.
You see the design, send back what to change, and get a revised version. That exchange is one round. Agreeing on this up front is what stops a logo project from drifting into a fifth and sixth round.
- One round is one list of changes, sent once
- Gather feedback from everyone involved and send it as a single list. If comments arrive in several messages over several days, they still count as one round, so it pays to collect them before sending.
- One person makes the final call
- If two people want opposite things, decide between them before the list is sent. Picking on your behalf would be a guess, and a wrong guess costs a round.
- Small fixes go in a list; a new direction takes a whole round
- “Make the letters a little wider” is a fix and sits in the list with other fixes. “Try it as text only, without the symbol” is a new direction: the mark is redrawn, and that uses one round on its own. Both requests are fine - they are just counted differently.
- Included in EUR 280
- 2 rounds
- Each extra round
- EUR 90
On top of the fixed price, only if you ask for it, and agreed before it starts. It is never added to an invoice after the fact.
- Turnaround per round
- 3 working days
From receiving the consolidated list to returning the revised mark.
How long and what you supply
Two weeks, five points of contact.
Day 1
Brief
A short written brief comes back for your confirmation, stating what the mark has to do and where it has to work.
You supply
What the business does, who it sells to, where the mark will appear, and any marks you like or refuse - with reasons.
Days 2-5
First mark
One direction, presented at real sizes: hero, on a card, as a 32-pixel favicon, and in one colour.
Nothing required from you
Days 6-8
Round one
Your consolidated list worked through in full and returned.
You supply
One list, from one named person.
Days 9-11
Round two
The second and final round inside the price.
You supply
The second consolidated list.
Day 12
Delivery
Every file above, plus the usage note, plus written assignment of the rights.
You supply
Settling the balance.
Asked about marks
Questions about logo work.
Do I own the mark?
Yes, outright, once the invoice is settled. Full assignment, no licence back, no restriction on where you use it. The editable source file is part of the delivery, so you are never dependent on this studio to change it.
Can it be trademarked?
The mark is original work, which is the prerequisite. Whether it is registrable in your classes and territories is a legal question that needs a search by a trademark attorney, and that search is not included here and not offered. If registration matters, run the search before the second revision round rather than after delivery.
Will it work at 16 pixels?
It is checked there before it is shown to you. A mark that only reads at hero size is a failed mark: most of the places it actually appears are a browser tab, an app icon and a 20-pixel favicon in a search result. The delivered favicon set is cropped and optimised for those sizes specifically rather than being a downscale of the full artwork.
What if I dislike the first design?
That is what the first round is for, and it is a brief problem rather than a taste problem in most cases. The response is to go back to the brief, establish what is actually wrong, and produce a new direction inside the same two rounds. If after the second round nothing is close, the engagement ends: the deposit is not refunded, you keep every design drawn so far with the rights to it, and you owe nothing further.
Can you redraw an existing logo?
Yes, and it is quoted at the same fixed price when the change is a redraw - cleaning up geometry, rebuilding a raster mark as vector, fixing a wordmark that was never properly spaced. What is not offered is copying or closely adapting a mark that belongs to somebody else.
A logo is the one deliverable here that needs no website attached to it.